Architects of the future.

UpScale is a national design and build challenge run by the Australian Institute of Architects for its SONA members.

The brief: to create an identity to be rolled out for the Upscale 2021 design competition.
The design uses playful connected letterforms and colour to create the illusion of an abstract 3D form - a nod to the dynamic and unique interpretations of each entrant. Graphic variations have been designed and can be cropped and scaled across different applications.